BRAND ASSETS
AN INTRODUCTION
These guidelines describe the visual and verbal elements that represent WURX’s corporate identity. This includes our name, logo and other elements such as colors, and type.
Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.
These guidelines reflect WURX’s brand, including the logo, name, colors and identifying elements, are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of WURX’s name and marks.
Our Logo is the key building block of our identity, the primary visual element that identifies us. The logo has a fixed orientation that should never be changed in any way. The logo features versions that embody the brand colors.
Please do use reverse logos for a darker background and give plenty of space around the logo.
Please don’t alter the logo in any way.
BRAND TYPOGRAPHY
DOWNLOAD FONT here
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. We have selected Nunito Sans, which is clean, easy to read and professional for WURX’S communications, as the primary corporate typefaces.
COLORS
WURX has three official colors: Coal, Iron, and Rust.
Use them as the dominant color palette for all internal and external visual presentations of the company.
Coal
WEB: #000000
CMYK: 75 | 68 | 67 | 90
RGB: 0 | 0 | 0
Iron
WEB: #AFB1B4
CMYK: 32 | 25 | 24 | 0
RGB: 175 | 177 | 180
Rust
WEB: #AB4800
CMYK: 24 | 68 | 100 | 12
RGB: 171 | 72 | 0
GUIDELINES CREATED BY
The Bark Firm
CONTACT Neil Benton
www.thebarkfirm.com